The View Master (1939 1997) nostalgia


ViewMaster history and value Antique Trader

View-Master was first introduced at the New York World's Fair in 1939 . Intended as an alternative to the postcard with 7 3D Kodachrome images, it was originally marketed through photo shops, stationary stores and scenic attraction gift shops. Today this tradition continues, but holds a back seat to subject matter aimed at a much younger audience.


ViewMaster by Sawyer's (1939)

The first View-Master made its debut at the 1939 World's Fair in New York, and the concept then remains as it is today: it's a special viewer for pictures that pop with depth and color. In the days before color TV sets (let alone mobile phones) were everywhere, these picture toys were incredibly popular — even though you can still buy them today!


Music & Movie History

Viewmaster (1939-Present) Viewmaster. Although not commonly associated with the stereopticons, the View-Master uses a similar type of technology to produce three-dimensional images. The View-Master was introduced in 1939 by the Portland-based Sawyer's Inc. Today the View-Master is owned by Mattel and is in the US' National Toy Hall of Fame.


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The View-Mas­ter was intro­duced at the 1939 New York World's Fair, just a cou­ple of years after the inven­tion of Kodachrome film. View-Mas­ter used Kodachrome exclu­sive­ly until the late 1970s, and because of this, the vast major­i­ty of View-mas­ter trans­paren­cies retain their col­or and vibran­cy over time.


The View Master (1939 1997) nostalgia

The first View-Master was introduced the following year, at the 1939 New York World's Fair. The two men then began selling their product through specialty photography stores; the earliest reels showed views of scenic attractions around the country.


ViewMaster by Sawyer's (1939)

The view master was first introduced at the New York World's Fair (1939-1940.) Made by Sawyer's Photo Services, the device showed stereoscopic three-dimensional pictures. Originally intended as an educational device for adults, the view master soon become a popular children's toy. This example is a commemorative item from the Fair.


ViewMaster by Sawyer's (1939)

Welcome to the View-Master Database! View-Master is a unique 3D stereo picture viewing system that was invented and first commercially released in 1939. Since that time, more than one billion reels have been issued.


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Each View-Master reel had seven different images on it. And to change…all you had to do was push down the lever. The world got it's first look at the amazing View-master during the 1939 World Fair in New York City and the 1940 Golden Gate Exposition in San Francisco.where it was sold as a souvenir.


View Master 1939 lupon.gov.ph

Gruber explained that he planned to update the stereoscopes common in 19th-century drawing rooms by producing three-dimensional color slides and a new hand-held viewer. By the next morning, the two had made a deal to produce View-Master. They introduced their creation at the 1939 New York World's Fair and then began selling it through.


ViewMaster 3D viewer, Sawyer (1939)

The plan was to have the View-Master ready for a 1939 debut at the World's Fair. Gruber's suggestion to source the lenses from Germany would have unintended consequences. With a money trail.


View Master 1939 lupon.gov.ph

The View-Master reached its peak of popularity in the early 80s when it went hand in hand with all the 3D programmes TV channels were clamouring to broadcast at that time.. Since 1939, 25 variations of the View-Master have been rolled out, including a Talking View-Master and different-coloured designs, and 1.5 billion disks have been.


Learn the history of the ViewMaster and how Image3D got started for ThrowbackThursday history

View-Master by Sawyer's (1939) While the View-Master didn't really take off as a popular toy until the 1940s, it was introduced at the World's Fair in 1939 and thus makes it into our 1930s toys category. Advertisement The View-Master was invented by Wilhelm Gruber to replace, or at least compliment, the every day postcard.


ViewMaster by Sawyer's (1939)

1939 - View-Master Reel 157, seven stereoscopic views of New York [image info] The View-Master 3D slide viewer was originally produced in the late 1930s, with it's disc-based format used as a way of delivering 3D slide views of tourist scenes.


Mattel’s classic ViewMaster to a liveaction movie Daily Breeze

One of his assignments was to oversee the redesign of the 1939 View-Master, a portable photography viewer with three-dimensional pictures based on 19th-century stereoscopes, originally created by Harold Graves, president of Sawyer's Photographic Services, and camera buff William Gruber. Harrison transformed the cumbersome device into a.


ViewMaster by Sawyer's (1939)

From 1939 to 1950, View-Master reels were sold individually. In the early 1950s, Sawyer's had a sufficient catalog of titles to begin grouping existing single reels into packets according to common subjects (for example, reels 251, 252, & 253 were sold as a Carlsbad Caverns packet).


ViewMaster by Sawyer's (1939)

The View-Master was introduced at the 1939 New York World's Fair, with the theme of the fair being "Building The World of Tomorrow." The theme focused on one of the last great ideals of the Machine Age, that science and technology were the vehicles for economic abundance and personal liberty.

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