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D'arcy/McCann Erickson. Coca-Cola's 'It's the Real Thing' campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. Coke's then brand manager, Ira C Herbert, heralded it as a new direction that "responds to research which shows that young people seek the real, the original and.
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Catch the Wave (for Coca-Cola) 1986: When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling: 1987: Can't beat the feeling!. 1987: You Can't Beat the Feeling: 1988: Official Soft Drink of Summer: 1989: You Can't Beat the Real Thing: 1990: Can't Beat The Real Thing. 1990: Always Coca-Cola. 1993: Always and Only Coca-Cola: 1995: Coca.
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The resultant "Always Coca-Cola" campaign, launched in February 1993, was not merely a reactionary measure against Pepsi's onslaught but a proactive endeavor to tap into the zeitgeist of the time. ENGAGING CREATIVE ARTISTS AGENCY (CAA) Wikipedia
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The Coca-Cola Company is the American multinational corporation, founded in 1892, that makes Coca-Cola.The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.. The soft drink was developed in 1886 by.
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A LOOK INTO COCA-COLA'S MOST FAMOUS SLOGANS "The only way that I could figure they could improve upon Coca-Cola, one of life's most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put bourbon in it." —Lewis Grizzard
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The first official tagline of the coca-cola came out at the time when John Stith Pemberton an American pharmacist, inventor of the coca-cola and his bookkeeper and partner, Frank Robinson were running an ad in Atlanta daily journal. The ad said that Coke was "Delicious! Refreshing! Exhilarating! Invigorating!"
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The first official advertising slogan for Coca-Cola came out of an ad that John Pemberton, Coke's creator, and Frank Robinson, his partner and bookkeeper, ran in the Atlanta Daily Journal, about two weeks after Coca-Cola began selling. The ad said that Coke was "Delicious! Refreshing! Exhilarating! Invigorating!"
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"Always Coca-Cola" "Open Happiness" "Taste the Feeling" Complete List of Coke Slogans Coke Slogans: Wrapping it Up Coca Cola History It may sound a little odd but this famous beverage was actually created by a pharmacist, namely Dr. John S. Pemberton back in 1886.
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1938 - Thirst asks nothing more. 1939 - Coca-Cola goes along. 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The only thing like Coca-Cola is Coca-Cola itself. 1945 - Passport to refreshment. 1947 - Coke knows no season. 1948 - Where There's Coke There's Hospitality.
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One of the reasons that Coca-Cola remains so iconic is because of the catchy slogans the brand has developed through the years. In fact, Coca-Cola has developed 49 different slogans since it was founded in 1886. If you're a '90s kid, chances are you have the slogan "Always Coca-Cola" hard-wired into your brain.
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Animated ads have always been a staple of Coca‑Cola advertising, and the "Coke Side of Life" (2006) and "Open Happiness" (2009) campaigns featured some of the best the company has ever produced, including "Grand Theft Auto," "It's Mine" and "Happiness Factory." Slogans, by their very nature, are supposed to be "mindstickers" or "earworms."
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Coke knows no season. Where there's Coke there's an ice cold. Coca-Cola. along the highway to anywhere. What you want is a Coke. For people on the go. Coca-Cola. makes good things taste better. The sign of good taste. The cold, crisp taste of Coke. Coca-Cola refreshes you best.
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The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative. Other slogans have concerned our sales figures, such as "Three Million a Day" from 1917 or "Six Million a Day" from 1925. In terms of drinks a day, that's a vast difference from the.
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Well Known Coca‑Cola Slogans From 1866 to 2006. 1886 - Drink Coca‑Cola. 1904 - Delicious and Refreshing. 1905 - Coca‑Cola Revives and Sustains. 1906 - The Great National Temperance Beverage. 1922 - Thirst Knows No Season. 1923 - Enjoy Thirst. 1924 - Refresh Yourself. 1926 - It Had to Be Good to Get Where It Is.
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Coca-Cola's best known slogans came in 1969 with "It's the Real Thing" and then in 1971 with its catchy "I'd Like to Buy the World a Coke" song -- both were part of the same campaign. Coca-Cola.
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What are some famous Coca-Cola slogans? What is the Coca-Cola formula? Is Coca-Cola a global brand? What is the significance of the Coca-Cola contour bottle? Coke Slogans From Then & Now: The Ultimate List "Delicious and Refreshing" (1886) "The Pause That Refreshes" (1929) "Have a Coke and a Smile" (1979) "Coke Is It!" (1982)