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Lacoste is a French clothing company founded in Troyes, France in 1933 by French tennis player René Lacoste. Lacoste was first marketed as a tennis brand, introducing the short-sleeved polo shirts to the sport. Soon after, polo shirts were also designed for golf and sailing. A huge part of the Lacoste brand is the famous crocodile logo.
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Between 1984 and 2002, this version of the Lacoste logo design remained relatively stable, underlining the brand's newfound commitment to modern simplicity and universal appeal. It's as if the Lacoste crocodile grew up, matured, and got itself a trendy wardrobe—while still honoring its rich past.
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The Lacoste logo features a color palette of green, red, black, and white. The green hue symbolizes the brand's iconic crocodile, the white corresponds to the creature's spots and eyes, and the red signifies its mouth. Additionally, the logo has a reversible version that showcases a white alligator set against a green backdrop.
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The very first Lacoste logo, introduced in 1933, featured a particularly detailed image of a crocodile, with its tail elevated, and its mouth opened wide. The animal was placed horizontally in the brand mark, facing towards the right-hand side. The use of various gradient shades and details made the image appear highly realistic and vivid.
the outline of this would be tattooed on the side of his pinkie finger
When a friend drew a crocodile for him one day, Lacoste had it embroidered on the blazer he would wear to court. And in 1933 - after Lacoste had invented and begun selling his iconic polo - emblazoned it with that very same signature crocodile logo. Rene Lacoste was a champion tennis player, and in 1927 was ranked number one in the world.
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Logo of French apparel company Lacoste is pictured outside its store on July 27, 2020 in The Hague, Netherlands. Woman walks next to the Lacoste store at the Gum building. Man walks past the Lacoste clothing store in Valencia. Lacoste logo is seen in a store in Krakow, Poland on August 31, 2021.
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A 1920s French tennis star put the little reptilian logo onto a white polo shirt. When French tennis players Henri Cochet and René Lacoste met at the net in this undated photo, Lacoste was.
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1984 to 2002 vintage Lacoste logo. The 1984 logo formally introduced the Lacoste text, as it had commonly been used on tags up to this point. The alligator was simplified, again only being formally introduced as it had been used on products before up to this point. And the text is blocky and capitalised. These first two logos aren't the best.
Lacoste Logo
The Lacoste logo uses a custom font with slightly rounded uppercase letters. The color palette consists of green (crocodile), white (spots, eyes), and red (mouth). Usually, the animal is on a light background, but it also happens vice versa: a white alligator in a green rectangle. Lacoste color codes. Evergreen: Hex color: #004526:
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An art deco inspired print made of interwoven "L," that comes in a silk georgette and wool voile. Leather details and trimmings, maxi cotton pique and oversized cotton linen knits. lacoste fashions january 2012 issue if FINE magazine. It is interesting to see Lacoste's vision of the crocodile evolve and progress, becoming a recognizable brand.
Lacoste
This passion finally led him to abandon his studies to invent his own life. Match after match, René Lacoste wrote the history of tennis until he became the best player in the world (1926-1927) With seven Grand Slam titles under his belt, he made a name for himself - and even earned a nickname. In Boston in 1923, his captain promised to buy him.
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The crocodile of the Lacoste logo reflects the personality and the nickname of its founder, René Lacoste. He was one of the best tennis stars in the world in the 1920s. The first representation of an actual crocodile appeared on a tennis polo shirt in 1926 and has stuck ever since. . 1933 to 1984: Oh snap!
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Other people say that the Lacoste logo's meaning is deeper. Brand's history is linked to the dispute between tennis star Rene Lacoste and the French Davis Cup captain. They had a bet on a suitcase from crocodile leather, which the tennis player couldn't afford then, so he made a bet: if Lacoste won, he would get a suitcase from the captain.
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Lacoste S.A. is a luxury sports fashion French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier.It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches.The company can be recognised by its green Crocodile logo. René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press.
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The Lacoste logo is a minimalist symbol that makes use of a simple image and a striking wordmark to really impress upon viewers the power and authority of the brand and its prominence in the industry. The Lacoste wordmark is made up of bold, uppercase almost sans-serif font that stands strong and sleek. It makes a statement and lets viewers.